Czarnowski

Czarnowski / Toyota

Holiday Popup

Store Activation

A familiar face, or rather, a familiar facade. We return to 60 10th Ave, NYC, in support of Czarnowski Exhibits and Events, to activate this holiday season pop-up for Toyota.

Armed with our extensive experience, having activated the “60 10th Ave” brand for the current owner, Savanna, we lent our architectural surveys, plans, and drawings, to assist our client to implement the design direction while meeting the client’s branding and budget objectives. Having this abundance of knowledge allowed us to fit-out this space down to the inch as well as streamline the management and communication for the activation.

With our install team of five, a scissor lift, and a boom, we wrapped the building parapet in Toyota Red, drawing attention to the popup from every direction.

The glass was speckled with dotted lines and splashed with snowflakes of various designs, sizes, and colors, drawing pedestrians inside.