Design Within Reach
Design Within Reach
EXPERIENTIAL INSTALLATION
Perception Installation:
The centerpiece of Design Within Reach’s E57th Street Studio is the “hanging apartment”, a glass-enclosed cantilevered duplex where the consumer visually experiences a curated apartment at every level. The combination of red vinyl and paint communicates its message when standing at a certain point of view through layers on the glass and dry walls, floors, ceilings, and furniture.
NECO carried through our client's engaging Anamorphic Perception by providing strategy and mapping experience to incorporate the client's campaign into their existing environment. We coordinated the installation with print production, installation teams, and painters to achieve the final display and maintained color consistency to align with the company's brand.